Life isn’t static and neither should your site be. But how can you add that wow and you’re your site to the next level, without having to learn to code?
It’s one of the biggest questions of recent years. Just how can designers, marketeers and content editors embrace and harness this power without the need for complicated coding and time-consuming development?
Well the answer is, we’re not fully there yet… but we are getting there. Since the world of Flash based plugin animations came to an end, animation and timeline-based movement has become more integrated in the way a site is coded. So, the opportunities to explore outside certain parameters and frameworks are less.
It’s worth noting though that HTML5 is not a tool for developing content, designs, video or animations as most would believe. It’s rather a full-fledged platform that lets you do various things which may contain any of the above.
This is all very well, but it takes the content /marketeer/designer deeper into the world of coding and away from the more intuitive visual world of the content creation tools we are more familiar with. I find learning about coding and how solutions are coded exciting but it’s not where I excel. My time is best spent designing and solving clients creative and visual digital problems. Leaving the heavy lifting and HTML5 world to the true code professionals in our team.
So you need to create a responsive site that looks great, animates and is easy to update, but don’t want to get dirty with code?
Yes please, is there yet a solution? Surely there must now be a tool that allows creatives and marketeers create engaging and dynamic responsive, interactive animated content without the need get too deep into code?
Sorry but no there is no one stop magic program with a publish to all viewports type capacity. Most content needs to co-exist with page code, frameworks (as mentioned above) and CMS entry, to be fully integrated and responsive. There are theme builders for platforms such as WordPress and open source CMS’s like Umbraco which open up opportunities for less code savvy creators, but these still have a steep learning curve and a general knowledge of code is still needed. Standalone offering offerings such as Foleon, Webflow, Ceros, Infogram and Creatopy show that we are on the right road, though it’s still early days for these, I can only see this growing as our needs as creators becomes more focussed and evolved. Creatropy is great for basic timeline based banner creation in multiple sizes and animating simple content blocks. For end to end microsites and interactive publications Foleon stands out as it does have an very intuitive responsive automated approach to different viewport sizes but has other limitations that the others don’t. To get some quick and easy animation Ceros and Creatopy are effective. Infogram great for data driven reports and interactive charts. Webflow is best approached with some coding know how and is more like an all in one theme builder.
If you’d like to get in touch to find out more about working with us on existing or forthcoming projects our team would love to hear from you.