Design and development of the Sartre Group website and supporting group sites. This project was fun to explore the use of depth and structure while keeping a simplistic and relatively shallow site architecture to allow for fast and effective use of the search functionality.
The main design challenge here was to evolve the minimal existing branding and to create a site with a sense of drama and sophistication. Using animation, strong typography and clear clear colour hierarchies enabled us to get maximum impact for the minimum of visual outlay. The budget was very tight so an efficient and economic design approach was needed.
In short EVERY asset had to earn its place and be flexible in its application.