King of Watersports (KOW) is the UK’s leading online multi-brand water sports retailer. With a dedicated team of water sports enthusiasts, KOW delivers an unrivalled choice of water sports kit from market leading manufacturers in kitesurfing, wetsuits, surfing, sailing, wakeboarding and kayaking.

Konstructive designed the site and LavaSuite Commerce and Content Management system was selected as the platform due to its rich merchandising functionality.  After switching over to LavaSuite, KOW has observed higher levels of customer engagement and a 42% increase in mobile revenue. These positive numbers are result of a fully responsive website with a clean and simple user interface design. A straightforward and feature packed CMS system empowers the content managers at KOW to truly own their content without worrying about the technology behind it.


Working with this innovative and progressive brand has been years of fun. Some of the latest work we are looking at now is how to bring the site to life more. Creating templates that can empower the client to update content quickly and more dynamically.

Some recent examples of our conceptual approach…

Check out the latest live site here..