The challenge was to create a stunning, curated experience both online and off.
Jessica McCormack designs exceptional diamond jewellery, handcrafted in her dedicated London atelier and sold internationally to a growing set of discerning clients. The heart of the Jessica McCormack experience is their five-storey house in Mayfair that Jessica has personally curated every detail of.
Evolving the brand to better tell the story on and off line was a fantastic challenge. The site and brochure designs needed to tell the JMC story, generate visits to the showroom, showcase her unique services and of course sell the final product.
The site design influenced directly the brochure design and enabled us to create a truly connected journey and the style guidelines we created and modular templates provided enable the team at JMC to create content and materials seamlessly and efficiently.