Commerce Kit Brand Development

Magnolia + CommerceKit is the empowering omnichannel transformation commerce platform. I’ve been able to have some fun integrating the Magnolia brand and our Commerce Kit software that was originally Lavasuite. Its always a challenge to bring two brands together and create a new identity.

I approached this by developing the concept of seamless connection and creating an iconographic device that can also feature as the hero and be instantly recognisable in a variety of applications.