I am proud to have designed this bespoke website for the inspirational fashion designer Samantha Cameron. The main aim was to create a stylish intuitive and engaging experience that was easy to use and provided the CEFINN team with an easy to use flexible and adaptable modular set of designs. Building out the brand look and feel as we progressed.

We needed to create a modern, clean and responsive ecommerce website powered by Magento 2.0. Working closely with Samantha and her team to create a site that showcase her amazing product and help them engage with their audience.

We started with just the logo and through extensive workshops, moodboard generation and wirefames. The site developed quickly through a process of rapid prototyping and and design sprints to get the site launched and the brand up and trading as soon as possible and in a relatively short timeframe.

“I wanted to create a brand made for practical, modern women who enjoy clothes and whose love of fashion doesn’t detract from their dignity and intelligence. This collection encapsulates an elegant, easy sense of style with a real focus on functionality and quality.”

Samantha Cameron

“It was key that the site worked well on mobile. It needed to be responsive, seamless and refined. A lot of time was spent getting the feel right and designing in an effortless simplicity that mirrored her unique design style.”

Christian Hoper

Here are some of the earlier designs that help form the final design solution.