Branding evolution and website design for this high end luxury ecommerce site
A bespoke and curated brand experience
The challenge was to create a stunning, curated experience both online and off.
Jessica McCormack designs exceptional diamond jewellery, handcrafted in her dedicated London atelier and sold internationally to a growing set of discerning clients. The heart of the Jessica McCormack experience is their five-storey house in Mayfair that Jessica has personally curated every detail of.
Evolving the brand to better tell the story on and off line was a fantastic challenge. The site and brochure designs needed to tell the JMC story, generate visits to the showroom, showcase her unique services and of course sell the final product.
Uncovering the stories
Each piece has a unique story and developing a responsive and modualar design approach was a real challenge. One that looked great on desktop and mobile abut was also easy to update and infinatley configurable.
A truly connected journey
The site design influenced directly the brochure design and enabled us to create a truly connected journey and the style guidelines we created and modular templates provided enable the team at JMC to create content and materials seamlessly and efficiently.
Engaging the audience
"Marrying the latest ecommerce technology with classically beautiful and innovative design has been a really empowering experience for all involved. Uncovering the stories of Jessica's stunning creations and approach to jewellery design was truly inspiring ."
"I am aware of the hard work that you and your team are doing on our website project and I thank you! I'm so glad we hired you. You haven’t disappointed us. The site looks beautiful!
Thank you again for doing an outstanding job."
CEO - Jessica McCormack
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