Branding and website design for this global law firm alliance.
Creating a global digital brand presence
Global Access Lawyers is an initiative of the leading International law firm Reynolds Porter Chamberlain (RPC). The initial brief was to create branding and website with a global feel and one that was not too closely aligned with any of the six law firms that form the global alliance.
Throughout the stages of this project, it was key to keep all the stakeholders happy and to keep design by committee and compromise under control. A strong project process and initial research and discovery phase helped to achieve a successful outcome withing the tight deadline.
Documentation and an eye for the detail was essential
The branding pack needed to be clear and concise. It needed to be a to be as useful and easy to follow as possible to empower the different teams involved.
Digital style guidelines for the coding team
The modular development of the site components mean't that landing pages and all types of content could be created quickly and easily with the ability to integrate and bolt in components as they evolved.
Starting a branding and site design from scratch is always rewarding. Especially if the client is realistic and focussed. To create something that looks evolved and established is always a challenge with tight deadline. Keeping the rounds of amends to a minimum really helped in the success of this project.
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