Category: Uncategorized

Wise words…

Rule 10 –
Good design is as little design as possible-
Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.
Back to purity, back to simplicity.
Read more on Dieter Rams ten most important principles for what he considered was good design.

Why, What if and other stories…

I’ve always liked the idea of distilling a theory down to a few compact stages and this take on the “who, what, why” or “who, what, where” type approach to problem-solving is rather interesting.

“Asking Why, What if, and How, in that order, can help one advance through three critical stages of problem-solving. “Why” questions are ideal for coming to grips with an existing challenge or problem—helping us understand why the problem exists, why it hasn’t been solved already, and why it might be worth tackling. “What if” questions can be used to explore fresh ideas for possible improvements or solutions to the problem, from a hypothetical standpoint. When it’s time to act on those ideas, the most effective types of questions are practical, action-oriented ones that focus on “how”: how to give form to ideas, how to test and refine them with the goal of transforming possibility into reality.”

— Warren Berger

You can read Warren Berger’s full article here >

Also interesting relating to this is the inspiration for the 5 ‘ws – What, Why, Where, When, Who & How

“I Keep six honest serving-men:

(They taught me all I knew)

Their names are What and Where and When

And How and Why and Who”

— “Rudyard Kipling – The Elephant’s Child”

Simplify, then add lightness…


This fantastic phrase coined by the late great Colin Chapman inspires much of my thinking and approach to design projects.
To Simplify, then add lightness. So simple yet effective. Making the right choice with the minimum of options is tricky. Engineering the lightest most efficient solution takes skill. It’s years of experience that gives us and the confidence to successfully employ this strategy. To fine tune what works best, you need instinct feel and experience. It’s a process of streamlining and selecting from the massive range of ingredients and options we now have access to. After all it’s far easier to add than take away.

Perhaps the easiest thing one can do to ensure lightness and simplicity when working on a design project is to constantly ask,


Why are we adding this?

Why are we taking this away?

Why would users care?

Why would people share this?

Why will people do this?

Why can they do this?

Why will they still do this?

After all… the question is half the answer.