Category: Opinion

Wise words…

Good design is as little as possible.

Rule 10 –Good design is as little design as possibleLess, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity. Read more on Dieter Rams ten most important principles for what he considered was good design.

Lean and Agile. Design evolved.

Lean and agile… yes please. Just sounds right so it must be hey? The Agile inspired approach to design, has its roots in the lean manufacturing process and Agile software development. There has been much discussed recently about how to apply these principles to the digital design process a great read with reference to this Eric Ries book the Lean Startup.  It inspired me up to see how streamlined we…

Rules are guides

We all need barriers to push against. To define our lives. Our zones of comfort. Less gives you more. Too much choice and uncertainty leads to poor design choices. As designers we need limits so we create rules to define these limits. Defining these is a key part of the creative process and something that is essential when designing in the commercial world, where time is the main constraint. I see…

Effective use of colour online.

I believe that effective use of colour is key to a successful and accessible website. Communication and brand recognition is greatly aided by the use of a simple, relevant and effective colour scheme throughout the site. Optimising design for the screen based medium is something many print designers take a while to get to grips with as designing for websites involves dealing with backlit luminescence, which can vary from monitor…

Why, What if and other stories…

I’ve always liked the idea of distilling a theory down to a few compact stages and this take on the “who, what, why” or “who, what, where” type approach to problem-solving is rather interesting. “Asking Why, What if, and How, in that order, can help one advance through three critical stages of problem-solving. “Why” questions are ideal for coming to grips with an existing challenge or problem—helping us understand why…

Work for free or for full price, but never for cheap.

I’d like to agree with this as it kind of looks right on paper, but I’d have to add a caveat regarding pitching for design based projects – in this case free is bad. It’s an age old debate and covered so eloquently in an article by Andy Budd back in 2006. Recent events have revived this issue and it’s one I’d like to deal with once and for all. …

Simplify, then add lightness…

This fantastic phrase coined by the late great Colin Chapman inspires much of my thinking and approach to design projects. To Simplify, then add lightness. So simple yet effective. Making the right choice with the minimum of options is tricky. Engineering the lightest most efficient solution takes skill. It’s years of experience that gives us and the confidence to successfully employ this strategy. To fine tune what works best, you…

Less is more…

I’m not a fan of rules being imposed on designers. I feel it stifles creativity and the ‘question everything’ ethos involved in the creative process. But essentially this statement defines the design process in a nutshell. The process of researching, inspiring, channelling and filtering the options into the most efficient effective solution. This takes skill, talent and time to make effective and informed choices. This is of course essential in…