Blog - Page 2 of 2 - Christian Hoper

Rules are guides

By admin on January 18, 2017

We all need barriers to push against. To define our lives. Our zones of comfort. Less gives you more. Too much choice and uncertainty leads to poor design choices. As designers we need limits so we create rules to define these limits. Defining these is a key part of the creative process and something that is […]

Effective use of colour online.

By admin on January 1, 2017

I believe that effective use of colour is key to a successful and accessible website. Communication and brand recognition is greatly aided by the use of a simple, relevant and effective colour scheme throughout the site. Optimising design for the screen based medium is something many print designers take a while to get to grips […]

Why, What if and other stories...

By admin on October 7, 2016

I’ve always liked the idea of distilling a theory down to a few compact stages and this take on the “who, what, why” or “who, what, where” type approach to problem-solving is rather interesting. “Asking Why, What if, and How, in that order, can help one advance through three critical stages of problem-solving. “Why” questions […]

Work for free or for full price, but never for cheap.

By admin on October 7, 2016

I'd like to agree with this as it kind of looks right on paper, but I'd have to add a caveat regarding pitching for design based projects - in this case free is bad. It's an age old debate and covered so eloquently in an article by Andy Budd back in 2006. Recent events have […]

Simplify, then add lightness...

By admin on October 7, 2016

This fantastic phrase coined by the late great Colin Chapman inspires much of my thinking and approach to design projects. To Simplify, then add lightness. So simple yet effective. Making the right choice with the minimum of options is tricky. Engineering the lightest most efficient solution takes skill. It’s years of experience that gives us […]

Less is more...

By admin on October 7, 2016

I'm not a fan of rules being imposed on designers. I feel it stifles creativity and the 'question everything' ethos involved in the creative process. But essentially this statement defines the design process in a nutshell. The process of researching, inspiring, channelling and filtering the options into the most efficient effective solution. This takes skill, […]

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