Standout site delivered for innovative law service in just 6 weeks
Making more from less
Often projects and developed in tandem with other suppliers and this was a great example of how that can work well.
Delivering a high impact and visually engaging site in a very tight timescale was a real challenge. Evolving a strong modular structure that kept clutter down to a minimum and maintain focus on the key messaging was essential.
The use of 3d animation and engaging UX really helped lift the site experience and helped the site feel more resolved.
The innovative nature of the project made it essential that we worked closely with the client to identify the proposition and the audience needs early on. We had to work on our streams with the brand and some of the content only in early stages of development. We developed a set of wireframes that enabled the client to visually identify the shape of the site and identify what content was required. From this we were able to provide a plan which allowed the site to be developed whilst the content was still in production.
We looked carefully at the user journeys for the core audience. This highlighted the need for clear sector-based user journeys and the need to create forward momentum on the user journey. This helps to ensure that the potential client has consumed highlights of the proposition before being encouraged to make contact with the firm to discuss it in more detail.
We delivered a high-quality website, with well-structured user journeys and innovative features in just 6 weeks. It was wonderful that the client was delighted with the website and that it has been such a great success.
The quality of the design work is second to none. We now have an innovative and high quality website that empowers my team and which surpasses our internal expectations.
Director of Innovation Marketing & Development BCLP
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