Seven For All Mankind ecommerce and European Brand Hub.
A truly international collaboration
This project was a fantastic one for us as it was a real creative challenge to be able to achieve what we did in the time available. To help create an international site that’s sexy, simple, elegant and easy to use was a challenging but ultimately rewarding experience. The evolutionary and extensive workshop approach both here and in Switzerland created this extremely successful project that looks great and helps take the brand to the next level.
7 For All Mankind, or ‘Sevens’ as many fashion editors call it, is a premium denim jeans brand. Its roots may have been in Los Angeles, California, but today it’s sold in 80 countries throughout the world.
The original design created by our design team had done over six years sterling service and was still working and delivering well, though it needed to be updated and given a fresh new look and feel. The team at VF International in charge of the 7FAM brand needed a quick turnaround on this project. The aggressive timeline of the project (one month for the design phase) meant that the project needed fast-tracking with an agile approach involving constant communication and close collaboration between the teams here and abroad.
Exploring a more creative approach
Throughout the extensive workshop and concepting phase some really exciting and innovative approaches were explored. The use of moodboards and prototypes and creative brainstorming help fuel the final solution.
After the brief and initial wire framing stages were completed, working closely with the client both in London and in Switzerland to move the project through the key phases through to final sign-off in under a month was a rewarding challenge.
Christian Hoper
Creative Director
We wanted to explore a more creative approach to the site, and to open up the look and feel to be more sexy and aspirational.
7FAM
Marketing Manager
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