Month: January 2017

Rules are guides

We all need barriers to push against. To define our lives. Our zones of comfort. Less gives you more. Too much choice and uncertainty leads to poor design choices. As designers we need limits so we create rules to define these limits. Defining these is a key part of the creative process and something that is essential when designing in the commercial world, where time is the main constraint. I see…

Effective use of colour online.

I believe that effective use of colour is key to a successful and accessible website. Communication and brand recognition is greatly aided by the use of a simple, relevant and effective colour scheme throughout the site. Optimising design for the screen based medium is something many print designers take a while to get to grips with as designing for websites involves dealing with backlit luminescence, which can vary from monitor…