Month: October 2016

Why, What if and other stories…

I’ve always liked the idea of distilling a theory down to a few compact stages and this take on the “who, what, why” or “who, what, where” type approach to problem-solving is rather interesting. “Asking Why, What if, and How, in that order, can help one advance through three critical stages of problem-solving. “Why” questions are ideal for coming to grips with an existing challenge or problem—helping us understand why…

Work for free or for full price, but never for cheap.

I’d like to agree with this as it kind of looks right on paper, but I’d have to add a caveat regarding pitching for design based projects – in this case free is bad. It’s an age old debate and covered so eloquently in an article by Andy Budd back in 2006. Recent events have revived this issue and it’s one I’d like to deal with once and for all. …

Simplify, then add lightness…

This fantastic phrase coined by the late great Colin Chapman inspires much of my thinking and approach to design projects. To Simplify, then add lightness. So simple yet effective. Making the right choice with the minimum of options is tricky. Engineering the lightest most efficient solution takes skill. It’s years of experience that gives us and the confidence to successfully employ this strategy. To fine tune what works best, you…

Less is more…

I’m not a fan of rules being imposed on designers. I feel it stifles creativity and the ‘question everything’ ethos involved in the creative process. But essentially this statement defines the design process in a nutshell. The process of researching, inspiring, channelling and filtering the options into the most efficient effective solution. This takes skill, talent and time to make effective and informed choices. This is of course essential in…